Newland EMEA is a fast growing AIDC manufacturer of high performance image-based data collection hardware. Our product range of 1D and 2D barcode scanning solutions includes PDA's and Tablets, Handheld Barcode Scanners, Stationary Barcode Scanners, Customer Information Terminals and OEM Scanning engines.


Newland specializes in technology research & development, manufacturing and product management of data collection, mobile communication and payment equipment.

After several years of developing, our main product focus lies on data collection devices, including hand-held scanners, fixed scanners and portable barcode/RFID tag readers. Our products can be used in various applications such as retail, office automation, logistics and industrial manufacturing. Our core barcode scanning solutions are based on CMOS technology.


We have reached global standards for optical digitizing, image processing and application integration by independently developed technology. We build on advanced R&D, engineering and mass production capabilities.

We have established strong sales channels for the Chinese domestic market consisting of system integrators and distributors. In international markets, our products are being sold through our North American, EMEA and Asian subsidiaries with a high growth expectance.

AIDC Marketplace    

Through hard work the past years, Newland has become a leading enterprise in the global AIDC market with its self-controlled Imaging technology in. It is now rapidly becoming a known brand in the international AIDC marketplace.

On behalf of Newland your cooperation with us is greatly appreciated. Our development is inseparable with your support. Hand in hand with our partners & customers Newland will continuously expand its business based on the fundamentals of co-creation, win-win and mutual benefit.